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The Prescott Daily Courier | Prescott, Arizona

home : business : business July 09, 2014

5/6/2013 9:59:00 PM
Former tanning salon owners breathe new life into old yogurt shop
Les Stukenberg/The Daily Courier
Matthew and Denise Crotty, with their daughter Thea, reopened a former yogurt shop and have renamed it Frozen Frannie’s, at 104 West Gurley Street in Prescott.
Les Stukenberg/The Daily Courier
Matthew and Denise Crotty, with their daughter Thea, reopened a former yogurt shop and have renamed it Frozen Frannie’s, at 104 West Gurley Street in Prescott.

Ken Hedler
The Daily Courier

PRESCOTT - Matthew and Denise Crotty have gone from living near the ocean to the mountains, and from owning two tanning salons to a yogurt shop.

However, the sea change is hardly a case of switching from sunshine to snow or hot to cold. They sell hot drinks as well as yogurt at Frozen Frannie's, formerly a TCBY yogurt shop under various owners for about 20 years at 104 W. Gurley St.

They opened Frozen Frannie's March 8, and named it in honor of Matthew's late mother, Frances, and their 7-year-old daughter, Thea Frances.

The Crottys moved from Ventura, Calif., where they lived for about 20 years, because they want to live in a small town with good schools, Denise said. They owned tanning salons north of Ventura along the Pacific Coast in Santa Barbara

"We've been wanting to do this business for years," Denise said.

Matthew interjected, "We researched it."

The Crottys bought the business in November, and spent about four months remodeling the building. The couple wanted to set the downtown shop apart from other businesses by not taking on a Western theme, Denise said. Instead, Frozen Frannie's has adopted an Americana theme.

They display a fiberglass cutout of a 1957 Chevrolet, two Schwinn bicycles and a gasoline pump from the early 1950s, a push-and-pull tricycle from the 1930s, a model train set, old black-and-white photos and other nostalgia. A model train courses around an overhead track.

Children love the train, Denise said. Three pedal cars serve as seating for children.

Matthew commented, "I wanted something to appeal to all age groups."

Frozen Frannie's offers 10 flavors of self-serve frozen yogurt and more than 35 toppings. The flavors rotate weekly, except for chocolate and vanilla. Stevia is available for customers who are diabetic.

Yogurt flavors also are available as smoothies. The Crottys also serve espresso drinks and shakes.

They prepare coffee drinks hot, iced or blended.

The Crottys wear T-shirts with the message "Life is delicious" on the front and on back "Swirl it. Top it. Love It." Thea came up with the message.

Denise said she likes the "great customers," and bid one woman, "Have a good day."

She and her husband plan to open a party room later on.

Frozen Frannie's is open from 9 a.m. to 8 p.m. Mondays through Thursdays, 9 a.m. to 10 p.m. Fridays, 8 a.m. to 10 p.m. Saturdays and 8 a.m. to 8 p.m. Sundays.

For more information, call 515-2316, or log onto www.frozenfrannies.com or their Facebook page.

Have you opened a new business that is not a home occupation? Send an email to khedler@prescottaz.com.

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Reader Comments

Posted: Monday, June 17, 2013
Article comment by: Karen Brown

This is our 3yo son's favorite place.... ours, too. Looking forward to taking my parents there when they visit. The shop is beautifully redone, the yogurt is super yummy, the owners & other employees are friendly and helpful, and our little guy is enchanted with getting to choose a pedal car in which to enjoy his dessert. Can't wait for that party room!

Posted: Thursday, May 23, 2013
Article comment by: Ron R. Harvey

Nice people, great yogurt! Frozen Frannie's is my kids' favorite stop. Welcome to Prescott!

Posted: Thursday, May 23, 2013
Article comment by: shame on Steven

You write just to be negative ....
Welcome to Prescott ... you are new to a wonderful town and very nice people. To the negative people learn to be positive everyone needs a chance.

Posted: Thursday, May 23, 2013
Article comment by: Tracie Himes

I am not diabetic but I am a nutritional counselor and I love the Stevia sweetened yogurt, not only is it the best tasting sweetener it is good for you. Welcome to Prescott Crotty's, I will do my best to send you customers. Major must work for the other yogurt place.

Posted: Saturday, May 18, 2013
Article comment by: Middle of the Road

Steve Major, you must be a joy to spend time with.

Good luck to this young family, I'll make a point of visiting your store soon. Best of luck on your new venture and welcome to Prescott! Most of us are nice folks.

Posted: Saturday, May 18, 2013
Article comment by: They came for good schools?

But I read in the paper about how awful our schools are and about how little teachers make.

Posted: Friday, May 17, 2013
Article comment by: I'll be back

This is a darling little shop. Immaculately clean, fabulous array of toppings, very polite young man at the register. The salted carmel is to die for, and I loved the self serve option as I tried a little bit of every one in my cup. We will visit this establishment again for sure.

Posted: Friday, May 17, 2013
Article comment by: Jack Jones

Steven Major ~ Thanks for the info ~ but, no thanks ~ how about letting the grownups be responsible for their own nutritional information ~ we are completely competent to do so without your patronizing involvement.

Posted: Saturday, May 11, 2013
Article comment by: Seriously dude? @Steven Major

Obviously you have nothing better to do on Friday night then rip a new business owner who is trying to breathe life back into this old town. Prescotts a great place and we should be honored this family agrees enough to bring their business here. It's not their fault you have underlying issues with yogurt.
Welcome to town Crottys, I hope you have many years of success!

Posted: Saturday, May 11, 2013
Article comment by: peter eldridge

@Steven Major...
Actually - there is a website, just undeveloped. Let's not tear someone down before they get started.

Posted: Friday, May 10, 2013
Article comment by: Steven Major

From promoting melanoma (tanning beds) at the ocean, to junk food in the mountains. Great.
These are the basic ingredients of frozen yogurt:
Pure Crystalline Fructose, Dextrose, Maltodextrin, Non-fat Milk, Yogurt Powder, Micro-encapsulated Probiotic

The first 3 ingredients are sugars, if you are diabetic, be very careful. If you don't want to put genetic modified organisms (GMOs) in your body (in this case the sugars), stay far away.
FYI...Their website does not exist.

Posted: Tuesday, May 07, 2013
Article comment by: Colleen Powers

Loved the cake batter flavor - fabulous!

Posted: Tuesday, May 07, 2013
Article comment by: Vanessa Jones

Just stopped by for our first time on Friday. Everything was fantastic. Frozen yogurt was delicious, service was fast, restaurant was immaculate. My son couldn't get enough of the train and pedal cars. Hope this business does well.

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